Branding

Case Study
Spark

Creative Process

OBJECTIVES

Develop a professional and visually appealing website for Spark Business Consulting.
Ensure the website is user-friendly and easy to navigate.
Highlight the company’s services, expertise, and unique value propositions.
Integrate Kasey’s books and podcast into the website.
Provide valuable resources and information for restaurant owners and small business entrepreneurs.
Implement SEO best practices to improve search engine rankings and drive organic traffic.

Kasey approached Spark Design and Marketing to design and develop a new website for Spark Business Consulting. The goal was to create a user-friendly and visually appealing website that effectively communicated the company’s expertise, services, and value propositions. The website needed to serve as a central hub for Kasey’s books, podcast, and consulting services, while also providing valuable resources for visitors.

Website Development Consultation

We began with a detailed consultation with Kasey to understand her vision, goals, and target audience. We conducted a thorough analysis of Spark Business Consulting’s existing website and identified areas for improvement. Based on the insights gathered, we developed a comprehensive website strategy and project plan.

Wireframing and Design

We created wireframes to outline the website’s structure and layout, ensuring an intuitive and user-friendly design. Once the wireframes were approved, we moved on to the design phase, focusing on creating a visually appealing and cohesive look that aligned with Spark Business Consulting’s brand identity. Key design elements included:

A clean and modern layout with a professional yet approachable feel.
A color palette that reflected the brand’s identity, with a focus on trust and expertise.
High-quality images and graphics to enhance the visual appeal.
Clear and concise typography for readability and professionalism.

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Development and Content Integration

Using the approved design, we developed the website on a user-friendly WordPress theme (Elegant’s Divi Theme) to allow for easy updates and maintenance.

We integrated the following key features:

Service pages detailing Spark Business Consulting’s offerings, with clear calls to action.
A blog section for sharing valuable resources, articles, and industry insights.
Dedicated pages for Kasey’s books and podcast, with links to purchase and listen.
A contact form and clear contact information for easy client inquiries.
SEO optimization, including meta tags, keywords, and optimized content.

Testing and Launch

Before launching the website, we conducted thorough testing to ensure functionality and performance across different devices and browsers. We made necessary adjustments based on feedback and testing results. Once everything was finalized, we launched the new website and provided Kasey with a comprehensive walkthrough and training on how to manage and update the site.

The Results

The new website for Spark Business Consulting received positive feedback from clients and visitors.

Key achievements included:

A significant increase in website traffic and user engagement.
Improved search engine rankings, leading to higher organic traffic.
Enhanced user experience, resulting in longer visit durations and lower bounce rates.
Increased inquiries and client conversions through clear calls to action and an intuitive layout.
Positive feedback from clients praising the professional and user-friendly design.